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Stop trying to ‘figure out’ how to ideate and shoot every piece of content, and manage every account. Say hi - and we’ll take it from here!
CONTEXT
Sydney Fish Market is one of the city’s most recognised destinations, attracting locals, tourists, and seafood lovers alike. They partner with us to elevate their presence on Instagram and TikTok-producing fresh, on-trend content that appeals to younger audiences while upholding their reputation as a trusted industry leader and educator.
Creation
We built a streamlined content production process, handling everything from ideation and storyboarding to filming and editing. Each shoot delivers around 30 short-form videos, capturing key areas like the bustling marketplace, the Sydney Seafood School, and the famous auction floor. Creative formats such as ASMR, trending TikTok moments, and playful seafood features help strike the perfect balance between modern, approachable content and the market’s proud heritage.
Communication
Our content pillars blend education, entertainment, and community storytelling. Behind-the-scenes auction footage engages serious seafood enthusiasts, while lighter, trend-led pieces draw in new audiences. By making production efficient for a large organisation, we enable Sydney Fish Market to consistently share engaging content that reinforces its position as a leader in the seafood industry.
"The team at What Matters has been an integral part of refining our content and helping us produce engaging, high-quality and impactful work. They’re true experts in their field, consistently bringing valuable insight and creativity to every project. Their professionalism, sharp thinking and organised approach make them a dream to work with."
– Alexandra Wenborn, Sydney Fish Market
