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Stop trying to ‘figure out’ how to ideate and shoot every piece of content, and manage every account. Say hi - and we’ll take it from here!
CONTEXT
Solotel partners with us to produce tailored content for their portfolio of 36 venues, from hatted fine-dining restaurants to community pubs. With each brand speaking to a different audience, they need a high-volume, on-brand content stream that keeps pace with the demands of social, paid, and digital campaigns.
Creation
We run end-to-end production—from concepting and directing to shooting and editing—delivering 20–30 assets per shoot. Every session is designed to capture each venue’s unique personality, whether it’s Aria’s refined elegance or the laid-back warmth of their local pubs.
Communication
Our partnership gives Solotel a consistent, ready-to-use library of content for every channel. This steady flow keeps all venues active online, strengthens their connection to diverse audiences, and ensures every brand under the group’s umbrella is represented with its own distinctive voice.
"We love working with the team at What Matters. They’re creative, professional, and incredibly flexible. Their collaborative approach makes every project feel seamless, and their deep understanding of short-form content consistently elevates our ideas. We couldn’t ask for a better production partner."
– Lisa Rooney, Solotel
