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Stop trying to ‘figure out’ how to ideate and shoot every piece of content, and manage every account. Say hi - and we’ll take it from here!
CONTEXT
Sydney Restaurant Group brings together a collection of standout venues- from refined fine dining to relaxed waterfront escapes. They partner with us as their full digital team: managing content output, paid media, scheduling, and strategic campaigns. The goal? To elevate each venue across social and digital platforms while delivering measurable results.
Creation
We design and deliver year-round, platform-tailored content- everything from social-first video and hero imagery to behind-the-scenes snippets. Our team also runs the media strategy: crafting and optimising ads that complement the content and drive tangible outcomes. A highlight: our massively successful 50% off winter campaign, which gave diners half-price set menus across eight venues and became a signature moment for the group this year.
Communication
By integrating content, social scheduling, and ads, we drive both awareness and action- turning digital engagement into real-world visits. The 50% off campaign exemplifies our approach: bold, buzz-worthy programming that taps into social trends, leverages targeted ads, and ultimately fills seats across the group’s venues.
"I’ve brought What Matters Agency into the last four businesses I’ve led, and for good reason. Blake, Sahar and their team don’t just deliver work – they translate our strategy into campaigns that actually shift results. They’re creative, fast, and consistently hit or exceed the targets we set. They’ve become a genuine extension of the team, working alongside us as if they were in-house."
– Rebecca Neall, SRG Hospitality
