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Stop trying to ‘figure out’ how to ideate and shoot every piece of content, and manage every account. Say hi - and we’ll take it from here!
CONTEXT
Australian Venue Co. operates over 200 pubs, bars, restaurants, and event spaces across Australia, ranging from landmark venues to beloved local spots. They partner with us to maintain a fresh, unified digital presence that reflects both their scale and their local-first ethos, while standing out across diverse regions and audiences.
Creation
We craft a consistent content pipeline for their portfolio—balancing venue spotlights, seasonal imagery, and storytelling with a local twist. Each shoot delivers a suite of social-first assets: quick reels, carousel posts, and behind-the-scenes clips that bring the warmth and personality of each venue to life on digital channels.
Communication
Our content strategy reinforces Aus Venue Co.’s national presence while amplifying their ‘local feel’ across towns and cities. By weaving in community stories and venue character, we help maintain the balance between scale and warmth—making every venue feel like home, online.
"Working with What Matters has been seamless from day one. I’m continually impressed by their organisation, dedication to each project, flexibility and strategic approach. They’ve captured our venues with genuine care, creativity and consistency. The content has elevated our brand storytelling over multiple venues across the country. They’re an absolute pleasure to collaborate with and I look forward to the many more projects we have upcoming."
– Julie Brown, Australia Venue Co.
