Stop trying to ‘figure out’ how to ideate and shoot every piece of content, and manage every account. Say hi - and we’ll take it from here!
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CONTEXT
Uptown Sydney is a vibrant city precinct home to a diverse mix of hospitality, retail, cultural, and wellness businesses. They partner with us to create engaging, precinct-wide content that celebrates the area’s unique character while spotlighting the people and places that make it thrive. With so many different operators under one umbrella, they need a creative partner who can capture variety without losing the precinct’s cohesive identity.
Creation
We produce a steady pipeline of content showcasing the precinct’s venues, events, and hidden gems- ranging from chef-led moments in bustling restaurants to behind-the-scenes features with the teams. Each shoot is designed to deliver multiple short-form assets optimised for social media, giving Uptown a constant flow of engaging, shareable stories.
Communication
Our content connects the precinct with its community- both locals and visitors- by telling authentic stories that highlight its culture, diversity, and experiences. By capturing the unique flavour of each business while tying them back to the Uptown identity, we help strengthen the precinct’s presence as a must-visit destination in Sydney’s CBD.
"Working with What Matters has always been effortless. After seeing the results and smooth collaboration they delivered across our House Made Hospitality venues, bringing them into the UpTown Precinct project was an easy decision. They’re a team that brings dedication, creativity and flexibility to every brief, helping us grow our social presence while staying true to the vision and brands. "
– Arabella Stagg, Uptown Sydney
