Stop trying to ‘figure out’ how to ideate and shoot every piece of content, and manage every account. Say hi - and we’ll take it from here!
%20(1).avif)
CONTEXT
Entertainment Quarter is a bustling Sydney precinct home to retailers, entertainment venues, and community events. They partner with us to create content that captures the precinct’s diversity while maintaining a cohesive digital identity. With such a wide mix of businesses and activities, they need a creative approach that brings everything together in a way that feels unified and engaging.
Creation
We produce tailored content for both their retailers and major events—working with brands like Hyperkarting, HOYTS, and Strike Bowling, as well as covering attractions such as the French Markets. Each shoot delivers a mix of short-form, platform-specific assets designed to spotlight individual businesses, showcase the energy of the precinct, and highlight the people who bring it to life.
Communication
This approach keeps Entertainment Quarter’s channels fresh and engaging year-round, helping to build community connection and increase visibility for their businesses and events. By adapting our content to each operator while tying it back to the precinct’s brand, we reinforce its identity as a vibrant, go-to destination for locals and visitors alike.
"We have worked with the team from What Matters Agency here at the Entertainment Quarter for the last couple of years, and to be subtle – we keep coming back for more! The team took over a resource heavy area for us, finding the time to create fun, exciting and content rich reels for our social media and in venue use and excelled in creating this content with and for us (and in turn for our clients and tenants here at the EQ to on-share) The team are always professional and adaptable and are a delight to work with. We can’t wait to work with them again!!"
– Paul Kittelty, Entertainment Quarter
